Project 3

Overview

A professional networking app "connecting the world of filmmakers."
2017

The Green Room is an app that acts as a networking tool for cast, crew and creatives in the film and screen production communities. It allows users to create professional profiles showcasing their skills, connect with like-minded peers, create new projects, look for cast and crew, find job opportunities, and keep up to date with the latest news in the industry.

The app was launched internationally in early 2017. I had the honor to work on its branding, user interface, experience and advertising.

The Green Room app

Competitor analysis

A dive into other professional networking tools in the film industry

UK Film Network
A social media platform to boost film projects

BFI Network
A digital platform to promote projects and raise funding

Hiive
A web only networking app for all types of creative workers

Shooting People
A web only platform that connects independent filmmakers and technicians

Personas & cohorts

Defining our target audience and their needs to design user-centred experiences

Crew member & technician persona

Crew & Technicians
Film, TV and theatre professionals looking for jobs or projects to get involved

Independent filmmaker persona

Independent Filmmakers
Independent filmmakers looking for talents for their upcoming projects

Brand guidelines

Defining rules and visual standards for The Green Room brand

Hi-fi designs & prototypes

Dev-ready screens

The Green Room app Connections screen designs

Connections

The Green Room app Jobs screen designs

Jobs

The Green Room app Projects screen design

Projects

Profile & Newsfeed

Advertising

Marketing communication to promote the app

The Green Room app launch advertising in Times Square, NYC

App launch in Times Square, NYC

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